The Geneva Workshop on Innovations in Scholarly Communication
from 6-10 September 2021.
University of Cambridge (Cambridge, United Kingdom)
Dr Alexandra Freeman became Executive Director of the Winton Centre for Risk & Evidence Communication at the University of Cambridge in 2016 after a career directing and producing science documentaries for the BBC. The Winton Centre team work on trustworthy communication, designed to inform and not persuade. Separately from her Winton Centre work, Alex caonceived of the idea of Octopus - a new platform designed to form the primary research record, where people are incentivised to publish informative and not persuasive descriptions of their work (including constructive critiques of others). This, she hopes, will reset the incentive structure within science and change the research culture for the better.